Senior Demand Generation Specialist

US - MA - Boston

Location(s)

US - MA - Boston

Team(s)

Marketing


Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. 

Our Mission 

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity. 

The Opportunity 

Rapid7's North America Growth Marketing team acts as an engine to fuel demand for Rapid7 solutions through marketing programs that nurture the buyer through from prospect to customer. This role will be a key participant in delivering campaigns to market that resonate with our target audience, and ultimately inspiring action. You're able to think strategically and are also comfortable executing the tactics needed to get the job done. 

The Role 

You are a curious person who has experience building marketing programs that drive pipeline for sales organizations. You're inherently customer centric, placing the experience of the buyer above all. As a metrics-obsessed marketer who knows B2B marketing funnel dynamics, you pride yourself on being an engaged problem solver with a demonstrated ability to think strategically, partner cross-functionally, and drive complex programs to conclusion. As the Sr. Demand Generation Specialist at Rapid7 you will: 

  • Plan and manage marketing strategy for our North American Named and Enterprise accounts. This includes acquisition programs that generate net-new, high-quality leads as well as expand programs to create cross-sell and upsell opportunities for our healthy customers

  • Work with our pre and post sales teams to educate and deploy the aforementioned national programs. This would include our sales development team, account executives, and our customer success organization

  • Partner with our West and Canadian sales teams and leaders to ensure that our marketing programs are making an impact on their territories as well as ideating on programs to fill any gaps.

  • Support Rapid7's thematic campaigns by working with Product Marketing, campaigns and the broader team on strategy, content, messaging, and execution with Large and Strategic accounts in mind

  • Ability to manage campaigns from idea to execution to measurement. You should feel comfortable with all aspects of campaign creation and execution, from digital ads to direct mail.

  • Strong understanding of marketing funnel and sales funnel metrics and how the performance of your programs contribute to company goals

About You 

  • 3-5 years of experience in a demand generation role, preferably in B2B, with sales experience and SaaS product knowledge a plus

  • Proficient in marketing automation tools (Marketo preferred) and a desire to learn new technologies including ABM ad platforms (Terminus), direct mail automation (Sendoso), 3rd party intent (Bombora), and sales engagement platforms (SalesLoft)

  • Passionate about working with a fast-paced sales team

  • High level of comfort presenting campaigns and performance 

  • Exceptional project management skills and ability to work cross-functionally, partnering with multiple stakeholders to achieve desired outcomes 

  • Excellent written and verbal communication and presentation skills 

  • Ability to measure and report on campaign performance to support overall marketing goals 

  • Creative thinker, passionate about demand generation and marketing automation

  • Security industry experience and knowledge of the SaaS technology landscape preferred