Senior Editorial Specialist

US - MA - Boston

Location(s)

US - MA - Boston

Team(s)

Marketing


About Rapid7
 

Rapid7 protects Fortune 500 companies from cyber crimes in lots of clever ways. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. But we don't stop there, we also help keep them in the know. From engaging blogs to groundbreaking research reports to in-depth coverage of the latest breach, we're a go-to source for cybersecurity content. 
 

Is This You?
 

You're someone who scales editorially wide with ease; blogs, podcasts, videos, emails, and whitepapers are all in your wheelhouse and you know the perfect time to deploy each one. Your reputation for creating and curating the stories customers care about proceeds you, as does your knack for turning the highly technical into the highly consumable. You're a voracious seeker of the most customer-centric angle, knowing that empathy is essential to building a cult-like following.
 

Your way with words is one of your greatest strengths and you flex a command over grammar that makes your elementary school teachers proud to this day. For you, there's no separating content from strategy–you wear your editorial calendar's success like the badge of honor that it is. And you also know a secret; success is a team support. Collaborating with creatives, researchers, engineers, product managers, and marketers is one of your favorite parts of the content creation process and you never miss an opportunity to mentor others looking to sharpen their editorial skills.  
 

Our ideal teammate thrives in a fast-paced environment, has a customer-centric mindset, and a love of storytelling. They need these coveted qualities because they'll be the gatekeeper and champion of Rapid7's highly trafficked and much-loved blog and other editorial content like podcasts, videos, and vlogs. It's the perfect opportunity for a seasoned editorial expert to shine and we can't wait to see your spark.
 

About This Role

In this role, you'll:

  • Amplify Rapid7's brand and brand voice through editorial content experiences that speak directly and authentically to the security audience

  • Work closely with your content strategy and brand teammates to develop a blog editorial calendar and content that delivers on company goals without ever losing sights of customer needs

  • Use your editorial savvy and customer understanding to drive blog subscribership up, up, up–creating a loyal following of readers excited for each new post  

  • Conduct research into various industry topics, interview subject matter experts, and collaborate with cross-functional teams to generate original content ideas 

  • Work with our digital team to implement SEO best practices

  • Manage the blog's content creation process from start to finish with a firm grip on every detail and deadline

  • Act as a producing partner on our podcast, contributing to editorial planning, episode ideation, and episode distribution

  • Write, ghostwrite, and copy edit multiple blog posts per week

  • Oversee the staging and QA process for posts and be the one to hit “Publish” once they have reached perfection 

  • Use your understanding of content ROI to deep dive into performance metrics to improve the efficacy of the content we create and regularly report analytics to senior leaders 

  • Brainstorm, collaborate, and contribute to digital content experiences for special events and promotions

  • Challenge convention, ask hard questions, and facilitate productive discussions

  • Stay plugged into industry going ons, content trends, and develop a deep understanding how our customers communicate and the language they use
     

And we'd love for you to have the following experience and education:

  • 6+ years experience writing creative and technical content, developing strategic editorial plans, and managing ongoing editorial processes for a blog or similar publication with a strong background in B2B content marketing

  • BA/BS degree in English, Marketing, Journalism, Technical Communications, Creative Writing, or equivalent experience in a related field

  • Stakeholder management expertise and a demonstrated ability to enact bold, new strategies

  • Proven ability to deliver content under tight timelines and during breaking news cycles 

  • Experience using content management systems, productivity tools like Asana, and working knowledge of Adobe Creative Suite 

  • Bonus points will be earned if you have a passion for podcasting and audio editing chops

  • A portfolio of your finest content moments is required (please include the link on your resume)