Global Campaign Marketing Manager

US - MA - Boston

Location(s)

US - MA - Boston, US - VA - Arlington

Team(s)

Marketing


Company Description

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Role

You are a curious, technology-minded person with a passion for building world class campaigns. You are an engaged problem solver, an empathic communicator, and you've demonstrated the ability to think strategically, partner cross-functionally and drive large scale programs to conclusions:

  • Taking a lead role to drive our approach to marketing campaigns based on the newly created campaign framework execution playbook with adhering to the company's strategic goals and market's themes. 

  • Develop and manage the implementation of pipeline generation and acceleration campaigns around specific products, use-cases, verticals, personas or messages addressing primarily net new logo but extending to existing customers and partner segments

  • Work across the product practices, marketing and sales leaders to shape campaign themes for a yearlong timeframe

  • Coordinate with key marketing functions as they fulfil on the programs that comprise a campaign (Reputation, Demand, Engagement and Enablement) and the tactics that comprise these programs

  • Maintain a multi-channel marketing calendar and program plan to ensure alignment and collaboration across marketing

  • Working with the marketing operations team to setup and manage campaigns performance KPIs, providing top level and deep insight reporting

  • Provide detailed analysis at global and regional levels to understand and improve campaign performance

  • Manage the day-to-day management activities of a campaign (e. g. project management activities, periodic management meetings, performance measurement, budgeting), including working with a cross-functional team to drive activity tracking and support execution against campaign goals and objectives

  • Coordinate campaign interlocks with facilitating internal communication and effective collaboration

  • Evolve repeatable processes and best practices for campaign development and management

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques and processes

  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources, and timing

  • QA campaigns before launch to ensure proper routing, tracking, data flow, and execution


About You

  • Minimum of 5 years' experience in managing and executing multi-touch, integrated campaigns, primarily in B2B technology

  • Ability to simultaneously manage multiple projects in a fast-paced environment, while interacting with multiple stakeholders

  • Understanding the SiriusDecisions Campaign Framework is desirable but not essential

  • Proven experience in split testing, measuring & optimizing performance of marketing campaigns

  • Excellent written and verbal communication, project management, data analysis and presentation skills

  • Solid understanding of the different functions of marketing

  • Understanding of current marketing technologies and trends, marketing mix, including digital, social, direct 

  • You are naturally inquisitive, always looking for answers with the ability to operate at both a strategic and tactical level

  • Hands on experience with Marketo, Salesforce Tableau, Domo is desirable