International Marketing Manager, Demand Generation

UK - Reading

Location(s)

UK - Reading, UK - Remote

Team(s)

Marketing


International Marketing Manager, Demand Generation (12 month FTC)


Company Description

Rapid7 (NASDAQ: RPD) is helping organisations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behaviour, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

We are looking for an experienced demand generation and campaign marketeer with a flair for delivering high-performance pipeline-generating campaigns within the tech industry.  This role is for 12 months FTC (maternity cover) and will continue to deliver existing campaigns in motion, and help develop and execute new regionally-relevant campaigns.  This is a key role within the international marketing team, responsible for driving scalable practice or segment based programs to nurture a buyer through their lifecycle from prospect to customer, and then customer expansion.  Working closely with geographically dispersed international and corporate marketing team members to collaborate on campaign strategy, execution, and impact ROI.

Rapid7 is a dynamic, fast-paced environment, so we are looking for a high energy, cross-functional collaborator who can successfully balance strategic thinking with high-impact execution to deliver against our growth goals.

The Role

  • Plan and manage Rapid7's International acquisition marketing strategy to deliver a scalable, predictable, high quality demand-engine across core personas, markets and larger target account segments - including data strategy, content, and delivery: social selling campaigns, webcasts, content-syndication and regionalised Threat Research

  • Partner cross-functionally with product marketing, global campaigns, digital programs and customer excellence teams to champion & educate on regional dynamics, segment & product priorities and customer use cases to align relevancy, messaging, delivery and impact

  • Drive international nurture strategy, measurement, and optimisation, in alignment with Regional Marketing Managers,  to improve engagement levels and longer-term acquisition and customer success

  • Partner closely with Customer Excellence and Success teams to manage and scale Rapid7's expansion marketing strategy - specifically to deliver direct and channel-supported customer playbooks 

  • Monitor, measure and optimise the impact of programs and campaigns - including funnel performance metrics, conversion rates, ROI and ARR impact

  • With Marketing Operations, own and maximise data acquisition programs and technology to provide better targeting and ability to engage prospects and customers across integrated marketing channels - e.g. intent programs, website personalisation, Drift

  • Effective enablement of corporate campaigns and International initiatives to regional sales, marketing and BDR/SDR team members

  • Increase conversion rates through better targeting, segmentation, and offers to accelerate opportunity and pipeline value to meet and exceed ambitious growth goals

  • Monitor and develop insights into maximising engagement from key target personas and different channels to optimize campaign performance

  • Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness

About You

  • 3-5 years of demand generation experience marketing to enterprise B2B software/SaaS buyers

  • Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes

  • Track record of measurable success in developing and growing pipeline through scalable campaigns and initiatives

  • Strong background in integrated campaign development and execution via multiple channels (Email, website, webinars, digital, events)

  • Inquisitive, creative problem solver who is proficient at testing new approaches, understand the key learnings, and adapt for future success

  • Proficient with marketing automation tools (Marketo preferred) and digital strategies to drive demand

  • Excellent written and verbal communication, and presentation skills

  • Ability to measure and report on campaign performance to support overall marketing goals

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