Growth Marketing Manager, NA Partner Marketing

US - MA - Boston

Location(s)

US - MA - Boston

Team(s)

Marketing, Sales & Business Development


Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

Rapid7's North American Growth team acts as an engine to fuel demand for Rapid7 solutions through marketing programs that nurture buyers from prospect to customer. This role is a key participant in delivering marketing programs that resonate with key channel partners in North America and ultimately inspire them to take action. The ideal candidate will be able to think strategically, be comfortable executing the tactics, and take ownership of the funnel metrics. 

The Role

You are a curious person who has experience building channel marketing programs that inspire partner engagement and deliver pipeline for the organization. You are a natural collaborator and problem solver that can partner cross functionally to drive multi-channel plans through to conclusion. You're metrics obsessed and have knowledge of B2B channel marketing funnel dynamics. You will:

  • Partner closely with channel sales managers to understand the unique needs of the business

  • Works closely with partners, global partner marketing, CAMs and sales managers to create innovative and strategic channel activities that increase awareness, generate partner leads and build sales opportunities

  • Collaborate with the Global Partner team to leverage global assets and marketing programs; localize and execute in the NA region

  • Develop and execute co-marketing plans with key channel partners; build and maintain exceptional relationships with partner stakeholder

  • Manage MDF program for NA channel partners to include managing approvals and tracking via the system

  • Develop and manage local partner engagement activities such as partner events and partner training

  • Create clear KPIs and metrics to understand and increase partner engagement, partner sourced pipeline and ARR

  • Track and analysis the success of your programs; continually optimized

About You

  • 5 to 8 years of experience in a demand generation role, preferably channel / partner

  • Experience at a growing, scaling B2B organization

  • Self motivated and dynamic individual that is vested in building strong relationships with stakeholders and partners

  • Proficient with marketing automation tools (Marketo preferred) and digital strategies and events to drive demand

  • Experience managing digital programs, webcasts and live events

  • Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes

  • Security industry experience and knowledge of the SaaS technology landscape preferred

  • Ability to measure and report on campaign performance to support overall marketing goals channel marketing 

  • Excellent written and verbal communication, and presentation skills