Marketing Strategy & Effectiveness
Rapid7 (Nasdaq: RPD) is advancing security with visibility, analytics, and automation delivered through our Insight cloud. Our solutions simplify the complex, allowing security teams to work more effectively with IT and development to reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. Over 9,900 customers rely on Rapid7 technology, services, and research to improve security outcomes and securely advance their organization. For more information, visit our website, check out our blog, or follow us on LinkedIn.
The Senior Director, Marketing Strategy & Effectiveness is a key leadership member of the global Rapid7 marketing and communications team and part of the cross functional go-to-market team which includes sales, business operations and customer success. Reporting to the CMO, this person will be instrumental in developing and executing strategic planning, key initiatives and marketing effectiveness programs in collaboration with cross functional teams.
We're seeking a proven leader with a diverse background, who will be responsible for driving individual and team productivity through enablement and coaching to ensure effectiveness and transparency within marketing and with our key business partners. The goal is to ensure our global marketing and communications teams are maximizing their effectiveness in support of our sales, customer health, brand and revenue goals. This includes planning, enablement, and orchestrating cross functional initiatives across marketing, and as appropriate with sales, customer success, product marketing, business operations and services.
If you are excited about the chance to be innovative, to build and lead strategic marketing initiatives, and help strengthen a next-generation high-performing marketing and communications organization supporting our journey to a $1b+ company, this may be the opportunity for you. Rapid7 is on fire and we are looking for great people to join us!
Drive transformation agenda of new marketing operating model in support of the company's journey to $1b+ with global customer impact
Act as a strong advocate for key programs and their value to the business across marketing and other groups, helping to educate and align teams
Lead the development of strategic marketing planning in alignment with marketing, sales, business operations, customer success and product marketing
Guide development of tactical planning with centers of excellence aligned to strategy and marketing investment
Drive collaboration with key stakeholders on the framework to support corporate themes, new messaging hierarchy, campaigns and other initiatives
Develop and help execute the implementation of strategic marketing initiatives
Pilot key marketing initiatives with cross functional teams such as cross-functional pipeline effectiveness team in partnership with sales leadership
Define and run marketing effectiveness programs, including global planning process, process improvement redesign, global marketing dashboard, reporting and communications process
Support the build out of new functional capabilities within marketing including integrated marketing, campaign management, channel partner marketing, centers of excellence model, etc.
Work with marketing leadership, Information Technology and Business Operations to unify processes and systems that drive improved efficiencies and automation in support of business goals
Looking for someone with passion, energy, intellect and drive that can bring fresh ideas, strong business acumen, an analytical mind and a dedication to growing the business, including the following experience:
A business-savvy leader with 15+ years of experience in managing teams directly and indirectly across different disciplines to drive business results
Significant experience developing and leading strategic planning and operational excellence initiatives and strong negotiation skills
Demonstrated relationship building and leadership ability to work cross-functionally with areas such as sales, product, marketing, customer success, business operations and finance teams, to create measurable impact
Strong verbal, written, and visual communication and presentation skills to work with all levels in the organization, including executive level presence and strong EQ
Strong understanding of organizational process design and related outcomes, including driving workflow, reporting, and measurement; ability to translate business objectives to actionable and measurable strategies
Excellent knowledge of performance evaluation and change management principles, with outstanding communication and messaging skills
Agent of change who can bring together different perspectives in a collaborative way to drive to a common goal and provide business value; ability to work within a transformative culture, focusing on high priorities and speed to market with an agile mindset
Passion for leading people, including the ability to work with diverse skill sets; proven success building, coaching and developing high performing teams
Solid background in project/program management and successful implementation of major initiatives
Cares deeply about culture and values and can be a steward for transparency, collaboration, diversity and inclusiveness, impact and innovation.
Exceptional organizational skills; ability to prioritize and perform multiple tasks seamlessly
Strong financial background to drive a culture of goal setting and measurement; fluent in reporting and analytics
Quick learner who is naturally curious and thrives in the face of the unexpected, ambiguity, and change
Background in SaaS required; experience in security or technology solutions highly desirable
Background in one of the following areas preferred; Marketing, Corporate Communications, Customer Success
Willingness to travel as appropriate, including international travel
Boston, MA location preferred; however, another Rapid7 office location or a remote location within the US for the right candidate is possible
Education: Finance / Strategy / Entrepreneurship/MIS (Bachelor's minimum; MBA preferred)