Senior Manager, Marketing Performance & Analytics

US - MA - Boston


US - MA - Boston, US - TX - Austin


Business Support, Marketing

Company Description

Rapid7 (Nasdaq: RPD) is advancing security with visibility, analytics, and automation delivered through our Insight cloud. Our solutions simplify the complex, allowing security teams to work more effectively with IT and development to reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. Over 8,900 customers rely on Rapid7 technology, services, and research to improve security outcomes and securely advance their organization. For more information, visit our website, check out our blog, or follow us on LinkedIn.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Role

You are a highly motivated, thoughtful, inspiring, collaborative, analytical leader with exceptional strategic, operational, and interpersonal skills. You have a deep expertise in performance marketing technology, analytical tools, data management, business-to-business analytics and business intelligence to lead the development and execution of fact-based reporting, analysis and analytical models used to enhance decision making across the marketing function.

Reporting to the Leader of Marketing Operations, you will lead and manage the Performance Analytics & Technology team to support the entire Marketing organization by collaborating on an innovative vision for extending our analytical capabilities through the scale and effectiveness of the performance marketing technology stack. Your goal will be to provide deep insight into Marketing's impact on revenue, instill processes to facilitate comprehensive marketing channel tracking, optimize the marketing mix and overall spend, identify new opportunities, and enhance campaign-level decision-making insights.

  • Manage Performance Analytics function, inclusive of developing a strong analyst team

  • Develop and execute fact-based reporting, analysis, and analytical models, partnering with Marketing leaders, Business Planning, Sales Operations, & Finance to support the organization with insights used to increase transparency, optimize spend, and improve results

  • Own operational cadence to provide reporting & analytics supporting quarterly business reviews, eStaff updates, & board material preparation 

  • Responsible for optimizing the technology stack to create dynamic, integrated dashboards and reports that empower end-to-end marketing and sales funnel management

  • Analyze program results, lead to opportunity & deal conversion rates, cost per acquisition, ROI, and make best practice recommendations

  • Drive business review cadence with Marketing & cross-functional leadership

  • Establish benchmarks, success models, and forecasting in line with sales targets

About You

  • 7+ years of experience in a SaaS marketing operations / marketing analytics function required

  • 2.5+ years leading, managing and developing a team

  • Proven experience with analytical techniques and their application to marketing challenges

  • Ability to translate business objectives into marketing goals and measurements

  • Ability to tell a succinct, actionable story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand

  • Highly skilled in Microsoft Excel and/or Google sheets, with Marketo & SalesForce.Com knowledge required

  • Exceptional communication and collaboration skills

  • Analytical mindset; detail-oriented and passionate about working with a fast-growing, global marketing team

  • Bachelor's degree required; Master's degree preferred