Senior Analyst, Marketing Analytics

US - MA - Boston

Location(s)

US - MA - Boston, US - Remote

Team(s)

Business Support, Marketing


Rapid7 (Nasdaq: RPD) is advancing security with visibility, analytics, and automation delivered through our Insight cloud. Our solutions simplify the complex, allowing security teams to work more effectively with IT and development to reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. Over 8,900 customers rely on Rapid7 technology, services, and research to improve security outcomes and securely advance their organization. For more information, visit our website, check out our blog, or follow us on LinkedIn.

The Opportunity

Reporting to the Director, Marketing Analytics & Pipeline Strategy, Rapid7 is looking for a Senior Analyst, Marketing Analytics to focus on the reporting and analysis of marketing activity throughout the lead and demand generation funnels. In this role you'll have the opportunity to analyze all aspects of our marketing campaigns including top-of-the-funnel inbound activity and conversion, mid-funnel nurture initiatives as well as lead-to-opportunity and opportunity-to-revenue conversion. If you love turning data into actionable insights and want to be part of a fast-growing company and global team, keep reading to learn how you'll drive impact at Rapid7.

In this role you will:

  • Be an advocate for data driven everything, and evangelize insights on what's working and what's not working to help drive incremental gains in pipeline and revenue

  • Create and evolve channel performance reporting capabilities to support the Marketing team and broader organization by providing access and transparency to critical data

  • Deliver data and analyses to stakeholders across the Marketing department that lead to actionable insights to support and drive strategic and tactical data-driven decision making

  • Proactively work with all levels of Marketing staff to understand and establish goals, determine required data sources and establish marketing benchmarks and metrics

 

In return you will bring:

  • 4+ years of experience in generating and analyzing reports and data related to marketing analytics

  • Expertise in SQL, Tableau (or an equivalent), Excel/Google Sheets, and PowerPoint/Google Slides

  • Understanding of outbound marketing activities and how leads flow through the sales funnel

  • Passion for analytics and marketing, coupled with the ability to tell a story using data 

  • B2B marketing experience is a plus

  • Experience with Salesforce.com CRM, Google Analytics and Marketo Measure (Bizible) a plus

  • #LI-CR1

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.