VP Brand Strategy, Research and Creative Services

US - MA - Boston

Location(s)

US - MA - Boston, US - TX - Austin

Team(s)

Marketing


Company Description

Rapid7 (Nasdaq: RPD) is advancing security with visibility, analytics, and automation delivered through our Insight cloud. Our solutions simplify the complex, allowing security teams to work more effectively with IT and development to reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. Over 10,000 customers rely on Rapid7 technology, services, and research to improve security outcomes and securely advance their organization. For more information, visit our website, check out our blog, or follow us on LinkedIn

The Opportunity

As the VP of Global Brand, Insights and Creatives Services at Rapid7, you will report directly to the CMO and work cross-functionally to build a world-class purpose-driven global brand with a direct impact on business growth. You will be instrumental in repositioning the company to align with its mission and values to drive market differentiation, leadership and larger societal impact. Your influential voice will help build brand affinity with our associates, customers, analysts, investors, advocacy partners, and the ecosystem of communities we partner with every day. 

We're seeking a visionary leader, passionate about the role of brand building to drive business growth, product innovation, world class customer experiences and community impact. Our future leader is passionate about building and leading diverse teams, developing and evolving organizations, instilling culture, and influencing change in an inclusive culture of creative, collaborative high-performers. 

As a seasoned and strategic brand strategist, you will work closely with new marketing leadership to motivate teams in times of change and articulate a positive vision for the future state of marketing. You will drive alignment by partnering closely with marketing leaders, corporate communications, practice leadership, people management, senior leadership and all areas of the business. 

We are a successful company at an inflection point, and repositioning our brand at a global level to drive impact is at the core of our growth ambitions. If you are looking for a transformative role that allows you to utilize your customer driven mindset, creativity, passion for storytelling and action oriented mindset in a “never done” environment –then this could be the role for you!   

The Role

  • An energetic, hands-on, enthusiastic, results-oriented leader, capable of adding significant value to the marketing team and helping to build a best-in-class department. 

  • Effectively communicate the vision, strategies, methods and techniques needed to achieve a shared understanding of Rapid7's global brand strategy and brand architecture; including positioning, brand pillars and identity and its role in business growth and market leadership. 

  • Working closely with cross-company stakeholders to build an inspiring and differentiated brand strategy, positioning the company for future growth and delivered through compelling communications and exceptional experiences.

  • Lead and inspire a talented team of brand strategists, researchers, advertisers, creatives, planners, writers and storytellers to realize the brand vision and business goals. Identify opportunities to scale the team to support business needs across a global organization; including APAC and EMEA.

  • Lead some of the most visible and influential aspects of Rapid 7 marketing, including multi-country brand advertising, events, sponsorships, content storytelling, visual and verbal branding, and the internal /external creative agencies. 

  • Drive an annual and quarterly marketing and communications planning process in partnership with Marketing Operations and Growth Marketing teams, to align brand, communications and marketing priorities for business outcomes and investment decisions. 

  • Translate our business strategy into actionable brand campaigns, content, and experiences to hit our strategic and financial objectives in the short and long term

  • Solve interesting messaging challenges across a diverse portfolio of security products driving a holistic story aligned to market segments and customer needs. As a storyteller at heart, you know how to amplify our message and increase demand for new and existing products.

  • Exercise strategic and creative leadership on highly visible campaigns and programs

  • Shape the future of the content marketing; pushing content ideas to be modern, distinct, multi-channel and aligned to customer insights and personas

  • Advance existing research & insights capabilities to interpret customer and market research and bring the brand, market and customer insights and data to strategy discussions.  

  • Analytical, obsessive about connecting with the customers, and constantly looking for ways to optimize campaigns

  • Drive primary and secondary research to understand customer pain points, sentiments, & behaviors and work closely with business teams to translate those insights into marketing and product strategies.

  • Design and manage a brand measurement scorecard to track brand health and quantify the overall impact of brand investment. Drive brand relevance across key stakeholders; including influential business and technology leaders.

  • Develop and test naming conventions, key value propositions, tactics, and campaigns to accelerate growth and brand preference across the entire customer journey.

  • Monitor and analyze the competitive landscape, market share, product performance, and customer perceptions to inform opportunities for growth, innovation, and positioning.

  • Invest in essential team routines that produce a healthy and inclusive culture, including performance management, professional development, succession planning, All Hands, QBRs, celebrations, team bonding.

Qualifications

  • 12-15 years of experience in brand strategy/management and consumer research;  global experience a plus

  • Interest in technology and cybersecurity if not already experienced in the field.

  • A strong balance of strategic and business skills, with a high level of intellectual agility and capacity for original thought. Strong business intuition and consumer instincts.

  • Strong leadership skills that allow ideas and innovation to thrive in a highly collaborative, high-growth environment with proven ability to build and advance high performing teams.

  • Demonstrated expertise in brand strategy development and the ability to operationalize across an organization either directly as it relates to product, marketing and communications or indirectly through collaboration and influence; B2B and B2C brand experience is a plus.

  • Demonstrated experience designing and executing strategic brand campaigns that make an impact on business results and brand perception; ability to synthesize data and competing requests into high priorities that will drive short-term success with an eye towards long-term vision.

  • Strong marketing & strategy fundamentals including analytics, GTM strategy, product positioning, quant + qual research, storytelling, and media planning

  • Extensive expertise in advertising and creative development supporting ALL marketing channels and content, including digital and broadcast media, web, social media and thought leadership and related trends. 

  • Experience managing creative teams with firsthand experience weighing in on creative, and being accountable for the performance of the creative. Proven capabilities in developing highly sophisticated creative marketing and brand solutions 

  • Adept at moving between strategy and execution to develop implementation plans that ensure high-quality execution without a pre-existing playbook; including improved processes to manage intake, prioritization and transparency. 

  • Ability to proactively manage multiple priorities and teams in a fast-paced, change oriented environment and the ability to think creatively about new ways to scale. 

  • Experience leading both in-house marketing and creative teams and external agencies

  • Ability to evaluate and evolve key vendor relationships  (e.g., creative, media and research agencies) to ensure strategic impact and high ROI.

  • An excellent presenter and communicator (written and verbal) across all levels of the organization

  • Entrepreneurial spirit, high level of curiosity, and investigative mindset. Resourceful (a true owner) and highly results-motivated

  • Demonstrates a strong work ethic and commitment to results. Operates with complete honesty, integrity and transparency and creates a trusting, collaborative and ethical work environment

  • Excellent interpersonal skills. The ability to quickly adapt to, be accepted by and relate with colleagues at all levels. Inclusive versus exclusive; a good team player; open minded to the ideas of others.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.