Senior Marketing Analyst

UK - Reading

Location(s)

UK - Reading, US - MA - Boston

Team(s)

Marketing


Company Description

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

Rapid7 is seeking a Senior Growth Marketing Analyst that is a curious, technology-minded person with a passion for using data to inform decisions. This role, reporting to the Manager, Marketing Operations & Technology, is both strategic and highly tactical, requiring a flexible and adaptive approach. The ideal candidate is dynamic, data-driven, always willing to ask ‘why' and understand the impact of marketing investments. Your ability to take large amounts of data, and build an informed perspective on how to improve the impact of marketing investments is critical to success in this role.

If you are looking for an opportunity to build something in a highly visible, impactful role in areas that are critical to Rapid7's continued growth, keep reading!

Responsibilities

  • Be the primary marketing analytical partner to our International Growth Director, collaborating on an innovative vision for extending our capabilities to provide deep insight into Marketing's impact on revenue and ensuring we're making recommendations based on data-driven insights in a timely fashion.

  • Lead the development and management of our full-funnel reporting, including a hyper-focus on campaign performance and the prospect journey.

  • Collaborate globally and cross-functionally with marketing, sales, and product marketing to understand the impact of marketing efforts at the top, middle, and bottom of the funnel utilizing attribution technology/Bizible. 

  • Develop and execute multi-level, fact-based reporting, analysis, and statistical models, partnering with Sales Operations and Marketing leaders to support the organization with insights used to increase transparency, optimize spend, and improve results. 

  • Creating dynamic, integrated dashboards and reports that allow end-to-end marketing and sales funnel management.

About You

  • 4+ years of experience in a SaaS marketing/marketing analytics function required.

  • Proficiency in Salesforce.com and Microsoft Excel/Google Sheets.

  • Proven statistical analysis and modelling experience.

  • Ability to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand.

  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and future investments. 

  • Able to manage multiple projects simultaneously, and ensure projects are on track.

  • Experience in working cross-functionally to achieve desired outcomes.

  • Ability to quickly understand business goals as well as meticulous attention to detail.

  • Bachelor's degree required.

Nice to have, but not required:

  • Previous experience utilizing Attribution Technology, such as Bizible, Full Circle Insights.

  • Proficiency in Business Intelligence Technology, such as Domo, Tableau.